Gravity Hacks
Short, practical ideas that increase the Gravity of your practice.
One in your inbox every Wednesday.
No pitch. Unsubscribe in one click.
- Latest
8 Important Steps To Protect Your Domain Name
Your domain is your most valuable digital asset. Here’s why smart professionals protect it—and what can go wrong if you don’t.
Use Bullets To Give Your Writing A Big Boost
Bullets cut through the noise. Here’s how to use them to make your copy sharper, faster, and impossible to ignore.
Use Proof In Your Marketing To Be Believed
Marketing without proof is just noise. Here’s how to use testimonials, stats, and receipts to make your message actually land.
“Dig The Well Before You Thirst”
Don’t wait until you’re desperate for leads. Build the relationships and visibility now—so your well never runs dry.
Go With A Printed Offer To Increase Networking Conversions
Digital is noisy. Print gets seen. Here’s why a smart printed offer can do what your inbox campaign never will.
Use QR Codes to Increase Response Rate
Turn that flyer, postcard, or poster into a lead magnet. QR codes work—if you use them right. Here’s how to make every scan count.
Know Your Traffic
Not all traffic is equal. If you’re treating cold and warm the same, you’re wasting money. Here’s how to fix that—and get smart
Offer Small, Medium, and Large Options
Want more yeses? Framing your offer in tiers makes it easier for clients to say yes—and spend more. Here’s how to do it.
Features vs. Benefits
Clients don’t buy features—they buy outcomes. If your website isn’t selling the benefit, it’s just noise. Here’s how to shift the message.
Write for The Attention Challenged
People don’t read anymore—they skim and scan. Your job? Stop the scroll. Here’s how to write copy that punches through the noise and pulls them in.