EYEBROW: A PLACE OR A CATEGORY, TWO TO FOUR WORDS
Statement: the claim in roughly 47 characters.
Eyebrow: this section’s subject in three words
Heading: the point of this section in eight words
Body: the section’s argument in plain prose, written to be read straight through rather than scanned. Roughly 80 words, which is long enough to make one point properly and short enough to hold a reader at this measure.
Heading: what this set of points adds up to, in eight words
Intro: what the points below have in common and why they belong in this section, in roughly 30 words.
Card title: this point in five words
Card body: this point in roughly 30 words, which is enough to make it once and stop.
Card title: this point in five words
Card body: this point in roughly 30 words, which is enough to make it once and stop.
Card title: this point in five words
Card body: this point in roughly 30 words, which is enough to make it once and stop.
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Answer: the answer in the first sentence, then the reason for it, in roughly 60 words.
Answer: the answer in the first sentence, then the reason for it, in roughly 60 words.
Answer: the answer in the first sentence, then the reason for it, in roughly 60 words.
Answer: the answer in the first sentence, then the reason for it, in roughly 60 words.
Answer: the answer in the first sentence, then the reason for it, in roughly 60 words.
Answer: the answer in the first sentence, then the reason for it, in roughly 60 words.